Louisa Smith

Background

About Louisa Smith

In October 2020, I joined Kate Cahill to form the leadership team at Griefline, a national not-for-profit dedicated to supporting individuals experiencing grief and loss. As Director of Strategic Innovation, I develop and implement strategies that enhance Griefline's operational sustainability and elevate our national presence. I leverage my expertise in broadcast, publishing, and digital media to effectively communicate Griefline’s value proposition, ensuring that our free emotional well-being support services reach those who need them most. With a strong entrepreneurial background, I previously operated my own online reputation management business, where I supported start-ups and SMEs in building their brands. As an alumna of the Digital Marketing Institute, I possess extensive knowledge in applying digital strategy to drive business growth and commercial success. I am passionate about promoting social and emotional well-being, and advocating for accessibility and inclusion. I aim to challenge the Australian culture of “she’ll be right, mate” by addressing the stigma surrounding grief and empowering individuals and communities to cultivate resilience and compassion.