Louise Blair

Background

About Louise Blair

With over 10 years of experience in the fashion industry, I am a passionate and creative buying manager who specializes in menswear footwear, accessories, and external brands. I have a BA in Fashion from the London College of Fashion, and I am committed to delivering innovative and high-quality products that meet the needs and preferences of our diverse and loyal customers. I enjoy working with a talented and dynamic team at The Dune Group, where I can leverage my skills and expertise to contribute to the growth and success of the company. As the buying manager for men's footwear, accessories, and external brands, I am responsible for managing the menswear buying department across own brand product as well as a selection of external brands across ladies and men's. I oversee the product development, sourcing, negotiation, merchandising, and budgeting processes, and ensure that the product range is aligned with the market trends, customer feedback, and brand identity. I also collaborate with the design, marketing, and sales teams to optimize the product launch and promotion strategies. Some of my achievements include increasing the sales and margin performance of the menswear category, expanding the external brand portfolio, and launching a new sustainable footwear collection.