Luana Marques

Background

About Luana Marques

I am currently an Associate on the Business Development Team within Strategy and Transactions at EY Portugal, where I work on crafting strategies that drive growth and success for our area, primarily in the TMT sector. My journey with EY began through an internship in Brand, Marketing & Communications, an opportunity I earned after receiving an award from Fundação do Futebol - Liga Portugal. This experience deepened my understanding of brand dynamics and set the foundation for my transition into a role where I now contribute to business development and strategic transactions. My academic journey has been diverse and enriching. I hold a BA Degree in Foreign Languages and Cultures, which provided me with a strong foundation in cross-cultural communication and global perspectives. I furthered my expertise with an MA Degree in Intercultural Studies for Business, where I delved into the complexities of international business environments. To complement my academic background, I pursued a Postgraduate Degree in Business Creation and Development, equipping me with the tools and knowledge to foster innovation and growth in business settings. Beyond my professional and academic life, I am passionate about mental health and work-life balance, recognizing the importance of these in sustaining long-term success. I'm also an avid football enthusiast, constantly drawing parallels between the strategies on the field and those in business. My interests in business strategy keep me curious and continuously learning, driving me to explore new ways to innovate and improve in both personal and professional realms.