Lubaba Raza

Background

About Lubaba Raza

I’m a Business Analyst and Growth Consultant working at the intersection of data, product, and strategy across OTT, digital media, fintech, and subscription-based platforms.I help businesses transform messy data and ambiguous problems into clear insights, informed decisions, and measurable growth outcomes. My work focuses on funnel optimization, churn and retention analysis, payment and subscription performance, KPI design, and executive reporting, the areas where revenue is won or lost.I partner closely with product, engineering, finance, and growth teams to define analytical frameworks, build dashboards, and deliver data-backed recommendations that improve conversion, operational efficiency, and revenue performance. I’m known for owning problems end-to-end, asking the right questions, and translating analytics into action.