Luc Smeets

Background

About Luc Smeets

I'm a highly energized and result driven professional combining strong marketing, product and innovation management capabilities, shaped in a global B2B environment. Systematic, holistic and analytical thinker that likes to challenge the status quo based on outside-in perspectives. I am driven by my market, product and commercial orientation to understand what influences customer demand and how a product, brand and organization can fulfill these demands. Over the years I’ve gathered extensive experience with a wide variety of products (raw materials, fibre reinforced composites, insulation products, refractories, robotics) and value chains (automotive, oil & energy, marine & offshore, steel making). Working across these multiple industries has provided me a thorough understanding of the various activities which are key to supporting robust innovation and business processes. Ever since the early days of my career I’ve worked in a global setting. This has enabled me to build a proven track record in successfully building and leading global teams. I’m demanding towards myself and others an possess extensive skills in the following areas: Business Strategy & Planning | Product Management & Positioning | Product Development | New Business Development | Programme & Innovation Pipeline Management | Technical Service & Consultancy | Global Product Launches | Content & Inbound Marketing | Commercial Excellence | Market, Competitor & Customer Intelligence | People Management & Team Development