Luca Fabris

Background

About Luca Fabris

Bain Partner | CPG Growth & Digital Transformation | AI-Driven Commercial & Marketing Excellence | CEO & Board Advisor I am deeply passionate about unlocking top-line growth and transforming commercial and marketing strategies for Consumer Products leaders worldwide. With over 20 years of experience, I have helped Fortune 500 and mid-sized CPG companies accelerate revenue, optimize portfolio, go-to-market strategies, and build future-ready commercial models. Bridging Strategy & Execution | Consulting & Industry Leadership My expertise is shaped by both my consulting career at Bain and my first-hand experience as a CEO—where I successfully built a spirits business in the U.S market. This combination gives me a unique perspective on what it takes to execute and drive real-world impact Growth-Centric Leadership | Scaling Brands & Businesses Throughout my career, I have obsessed over how brands grow—from perfecting value propositions, commercial and marketing execution to leveraging AI, analytics, and digital commerce to drive sustainable revenue expansion. My expertise includes- Commercial Excellence – Designing and leading large-scale commercial transformations across route-to-market, revenue growth management, perfect store execution, and distributor optimization to unlock profitable, sustainable growth- Brand Acceleration – Helping brands win in today’s digital-first, omnichannel world by embedding AI-powered insights, personalization, and precision marketing into their strategies- Portfolio Strategy & Category Expansion – Optimizing brand architecture, innovation pipelines, and category expansion strategies to maximize long-term value creation- AI & Digital Transformation – Embedding predictive analytics and machine learning into customer acquisition, pricing, trade investment, and marketing to drive smarter, data-driven decision-making. Global Experience | Board & C-Suite Advisory | Thought Leadership My experience spans across multiple CPG categories and geographies (Europe, U.S. and Africa). I have a deep passion and expertise on the beverage category (alc. and non alc.) As a trusted strategic advisor to CEOs, Boards, and executives, I bring a hands-on approach to scaling businesses, driving performance, and transforming commercial models in the age of AI and digital disruption. Energetic. Entrepreneurial. Visionary. Analytical. Hands-on. Team Builder. Lifelong learner, passionate about making brands thrive and succeed. I have learnt a lot from some incredibly smart people along the way. The best has, however, yet to come!