Luca Maraniello

Background

About Luca Maraniello

I am a passionate researcher, fascinated by the constantly changing social contexts within which individuals interact in their everyday life, and highly intrigued by the debate and experimentation of new methodologies. After my master’s degree at the University of Trento, in 2018 I started my professional track in SWG S.p.A, one of the most famous market-research institutes in Italy. For over 3 years I implemented and improved my skills in project management, methodology, statistic, data analysis and presentation in both quantitative (CAWI, CATI) and qualitative fields (Focus Group, Web discussion, F2F and phone interviews). Moreover, I experimented some innovative methodology (Insight Explorer). One of the most stimulating aspects of my job experience has been the possibility to meet institutional and entrepreneurial actors both at the national and international level. This was a unique opportunity to collaborate and stay up to date on projects that determine and structure the country’s current and future agenda. Throughout my educational and professional journey, I've come to recognize the pivotal role of collaborative teamwork and the art of crafting narratives from data. These elements, combined with diverse skill sets and perspectives within a team, are instrumental in delivering solutions that resonate with both B2C and B2B clients, distilling complex insights into actionable strategies