Luca Panceri

Background

About Luca Panceri

I’m a passionate manager with more than 20 years of experience in B2B markets with many successes in sales and marketing projects. I invest in my professional skills and knowledge continuously due to my curiosity and "play to win" attribute doing specific projects with customers and specific trainings. My professional network is important to satisfy customer needs, to anticipate markets trends and to find customized solutions I’m an expert to build new teams and organizations. I help organizations to win their commercial and transformational challenges thinking out of the box but always with a team approach. Products- Abrasives - Pneumatic & Electrical portable tools - Personal Protective equipments - Liquid Adhesives - Adhesives Tapes - Dispensing Equipments Markets- Marine - Automotive Aftermarket - Industrial Markets (Wood,Metal fabrication, Appliances and General Industry)- Automotive - Rail - Appliance - Paper & Print Channels- Tools supplier - Industrial distributors - Converters - MRO distributors - Transnational Distributors - B2B digital platforms Main activities- KPIs definition and measurement (ex Sales plans)- P&L Management - Sales coverage and way to market definition - Market and customer insights - Cross-functional Team management (Local and European members)- Project Management - Corporate values promotion - Digital Campaign definition - Offline Campaign definition - Trade Marketing Plan construction - Business Plan - Product Management Personal successes- Introduction of many 3M iconic items - 2x turnover in Marine department - Salesforce.com (CRM Platform) deployment in 3M Italia - Eloqua introduction in 3M Italia - Business Services Organization creation in 3M Italia - Inside Sales Organization deployment in 3M Italia - Commercial Transformation of 3M IATD Italia (sales coverage/new way to market)- Boost in digital Marketing activities in 3M IATD Italia - Sales Coverage Optimization in South East Europe countries - Convert Market team deployment in Italy - growth Transportation market with adhesives solutions - Regional market approach by vertical with excellent performances and success in Appliance and Paper & Print market - New Product ideas, development and introduction lead by EMEA team in labels, thin bonding tapes and special single coated tapes - Automation project: creation of a network of integrators and dispensing equipments producers using 3M solutions If you want to know more info you can- contact me at +39 3756575531 or - send me an e-mail to luca.panceri@yahoo.it