Luca Proserpio

Background

About Luca Proserpio

As a Sales & Marketing Senior Manager, I have a proven track record of designing and implementing strategic sales plans that align seamlessly with company objectives. My commitment to excellence drives me to consistently exceed targets, fostering a high-performance culture within my teams. My career is fueled by a deep passion for the Automotive Industry, particularly in the Aftersales Business, where I thrive in a dynamic B2B sales environment. I believe in the power of building trust and nurturing strong relationships with customers, which has allowed me to secure key accounts and establish enduring partnerships. I am eager to embrace the challenges of a rapidly evolving landscape, leveraging digital communication and innovative prospecting strategies to pursue new business opportunities. My approach is underpinned by consistent sales programs and tailor-made solutions designed to meet the unique needs of our clients. Driven by results, I adopt a Customer-Centric outlook that, combined with my ability to quickly identify key market elements, empowers my team to deliver effective action plans. My inclusive and motivational leadership style ensures that we deliver robust strategies, meticulous planning, and a cohesive organization, all while recognizing that our people are the key to achieving our objectives. Specialties- Manage P&L, budgeting, forecasting and marketing performance (Turnover, Profitability, ROI)- Lead the strategic and tactical execution of Commercial plans - Drive multichannel approach (Dealers, Key Accounts, Distributors, Workshops, Retail)- Handle product portfolio offers (range, price, promotions, new lines and product kits)- Develop additional sales opportunities crossing customers demand (CRM) and product offer enlargement - Set a global communication and media plan (digital media, social, ATL/BTL,trade press, fairs and events)- Manage Sales Pipeline and optimize commercial processes - Nurture Empathy and Customer-Centric Mindset - Lead global cross-functional teams > 10 members, set efficient processes and empower talents