Luca Son

Background

About Luca Son

As a lead consultant at Forrester, one of the world's most influential research and advisory firms, I help technology vendors grow their businesses by providing business-value content marketing. I lead custom consulting engagements to create independent, data-backed research and deliverables that fuel marketing campaigns and sales opportunities. My expertise has been utilized by Microsoft, Google, AWS, Palo Alto Networks, Snowflake, Teradata, Cisco, Apple, and more. With seven years of experience across research, consulting, and technology, I have developed strong skills in client management, data-driven business analysis and writing, and consulting. I have delivered consulting solutions to startup, midmarket, and enterprise SaaS software companies with a focus in AI and cybersecurity. I hold a Bachelor's Degree in Economics with a Business Minor from the University of Illinois at Urbana-Champaign, and I have earned multiple certifications from Forrester, including Accelerating B2B Marketing, Adopting Zero Trust and Mastering Customer Experience. My mission is to help companies drive revenue by delivering strategic consulting services that unlock value, drive growth, and maintain a competitive advantage.