Lucas Ataide

Background

About Lucas Ataide

So far, my career of 15+ years has meant a mix of both growing my own business and around ten years working for the big ones - Asea Brown Boveri, VALE Ltd, PEPSI and Usiminas. I have founded and managed two businesses in the entertainment and coffee industries, and I have also worked in the technology sector in Canada for five years focusing primarily on launching and managing web/mobile applications, driving user engagement, and overseeing user journeys. I have held roles as a specialist and manager in several companies, including leading a team of 20 people (mostly analysts) at PEPSI. In many of these companies, I also had the responsibility of recruiting, supporting, and coaching. My extensive background, spanning different industries, company sizes, various positions, and entrepreneurial ventures, has equipped me with critical thinking skills from multiple perspectives:*who owns the company *who is leading teams and,*who is the subject matter expert in some fields. MY EXPERIENCE IN MARKETING Experienced at planning and coordinating email marketing campaigns for web and app applications, analyzing keyword cost-efficiency for Google AdWords implementation, implementing landing page best practices, conducting A/B testing, ensuring and maintaining the overall online presence of the company's website by utilizing on and off-page SEO tactics. Digital marketing expertise in the child entertainment industry being acted as subject matter expert being responsible for the company's marketing activities, demonstrating the ability to execute digital marketing plans to optimize the company's digital presence. Over this time, I created and maintained a digital engagement reporting system with metrics, such as impressions, click-through, and conversion rates to quantitatively measure all digital marketing efforts.> SEO/ASO Traffic optimization for web and mobile > Messaging user journey to engage first web/app users (In-app message, web/app push notification)> Loyalty program implementation > Proactively identifying opportunities to improve digital performance > Strong multi-tasking skills and goal-oriented > Self-learner and passionate about digital marketing and technology (web/app products)> Proficiency in Adobe Creative Package: Xd, Ps, Ai, Id, Pr, Ae > CMS - WordPress - HTML and CSS > Marketing tools: Mailchimp, Hubspot, Adroll, Adwords, Google Console, Google Analytics, Mixpanel, Clevertap, Branch, SEMRush, Google KW Planner, Yoast, Apple Search Ads, Google Play Console, Mobile Action and many others.> Woo-commerce / Shopify