Lucio Regner

Background

About Lucio Regner

Creative Strategist. Brazilian Breed.Original background is AD & graphic design. My love for social media, new technologies and pop culture, made me believe there shouldn’t be a distinction between traditional and digital. Great ideas live anywhere, regardless of its mediums. I’m an inventive thinker passionate for innovation. Challenging technology to push it beyond its boundaries. An enthusiast for solving small and big problems, growing small and large businesses, making brands famous. A valuable asset in the team, continuously helping to grow client’s business inside the teams I’ve worked for. What can I do? •CONCEPT: develop solid ideas and formats for advertising, interactive, experiential and design projects, with craftsmanship in design and art direction. •DELIVER: world-class executions in multiple mediums. Partnering with production to ensure development of formats that achieve the strategic objectives outlined and maximize the use of the production budget. •SELL: great ability to think independently, quickly while maintaining client's and agency’s values at all times. Proactively develop and steer client relationships. Lead pitches creatively and competently presenting to prospective clients. •MANAGE: experience to lead creative teams and collaborative, multi-functional teams, with great teamwork skills. almost 25 years of experience, working in great places as JWT, TBWA/ & Facebook (now Meta), creating successful cases for projects across LatAm, U.S & Europe. Where I had the chance to work with some amazing people of our industry like Fernando Vega Olmos and Lee Clow, on some of the world’s most respected brands and have my work recognized in a few of the best award shows and publications. Have a look on my portfolio. Hope it’s love at first sight. Don’t be shy, take it out on a date. Coffee is a good idea. I like my espresso double. No sugar.