Lucy Baker

Background

About Lucy Baker

Skilled Senior Buyer/Buying Manager with extensive experience in fashion across multiple categories including footwear, bags, accessories, apparel, gifting and home accessories. Specialist background in product development, with strong commercial awareness, creative and innovation skills to develop, source and build successful product assortments to fit brand and customer profile. Buying experience is broad-ranging, including direct design own buy, product selection, branded buying, and extensive collab and project work for online only through to blue-chip retailers. Proven agile and flexible working style to meet the needs of the customer and economic climate, as well as, an analytical and entrepreneurial mindset with a demonstrated history of formulating and delivering strategy to drive sales and profit. Adept at:* Developing and leading a team * Building and driving strong internal and external stakeholder relationships * Trend and competitor analysis * Brand portfolio management * Influencing key personnel * Negotiation * Trading * Strategic sourcing * Presenting