Lucy Easter

Background

About Lucy Easter

Proven Digital Technology Specialist with 15+ years’ experience, specialising in marketing technology, digital transformation, product management, and business adoption and change management. User Centric Approach: Ensuring that the customer drives business and technology changes, delivering a customer experience that exceeds expectations and enhances commercial returns. Stakeholder Management: Understanding and translating business requirements based on audience. Establishing relationships and building consensus across cross-functional teams and senior leadership. Building rapport with project participants, driving effective collaboration to deliver whole-of-business outcomes. Product Ownership: Vision and strategy development. End-to-end experience across web and apps. Product Roadmap definition, prioritisation, and management. Product P&L ownership and management. Data-driven Marketing and Personalisation: Translating data into insight and deliverable initiatives for digital channels. Driving customer engagement and conversion through iterative optimisation. Implementing test and learn practices. Targeted SEO, marketing, and customer segmentation. Process and Governance: Defining team roles and responsibilities. Building new capabilities by implementing industry-best practices and processes, and defining and delivering training programmes. Tracking and reporting project progress / business performance to all levels of management. Delivering against milestones. Digital Toolkit: Experienced practitioner of Agile, Lean, and their variations. Ability to act in various roles dependent on the project and skillset required e.g. Product Owner, Programme Manager, Project manager, Technology Strategist or Technology Subject Matter Expert. Detailed technical acumen and knowledge. People Management: Defining and managing financial and resource budgets. Hiring, performance management etc, Capability building, talent upskilling, capability leadership. Programme- and Project-level leadership of cross functional teams. Cloud Platforms: Adobe Experience Cloud, Salesforce Marketing Cloud, Braze Customer Engagement Cloud Content Management Systems: SiteCore, Umbraco, Alterian Morello and Adobe Experience Manager (AEM) Data and Analytics: Google Analytics, Adobe Analytics (Omniture), SQL Server, Alteryx Personalisation, Optimisation and Audiences: Adobe Target, Mix Panel Collaboration Software: JIRA, Confluence, Miro, Sharepoint CRM: Salesforce Marketing Cloud (Exact Target), Interspire, Cheetah Digital, DotDigital, Marketo and Movio.