Lucy Farrell
Marketing Coordinator at Ihg Hotels & Resorts
Based in Abernethy, Australia
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Seniority
Staff
Department
Advertising & Marketing
Location
Abernethy
Industry
Hospitality
Company size
19K
Contact information
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l•••••••@ihg.com
Phone
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Background
About Lucy Farrell
The best marketing doesn't feel like marketing." — Tom Fishburne, Founder & CEO, Marketoonist I’m Lucy Farrell, Marketing Coordinator for Crowne Plaza Hawkesbury Valley and voco Kirkton Park Hunter Valley. My role covers campaign planning, content creation, social media, EDMs, design and on-the-ground activations for two unique hotels. I’ve had the privilege of shaping and delivering campaigns that bring our brands to life — from creative concepts like Boardroom to Boarding Pass and our Beauty and the Beast High Tea, to seasonal packages, restaurant launches and large-scale event promotions. Each project has given me the chance to combine creativity with strategy and connect our hotels with the right audiences in memorable ways. I’m passionate about creating campaigns that feel authentic, drive results, and leave a lasting impression on our guests and communities.
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