Lucy Graham

Background

About Lucy Graham

Strategic Full-Stack SaaS Marketing Professional • Proven ability to drive business growth through innovative marketing initiatives and sales implementation strategies. • Expertise in developing comprehensive marketing programs that include digital marketing, events, lead generation, social media, and top-of-funnel strategies. • Demonstrated success in raising market share and brand awareness through creative event management and impactful marketing campaigns. • Skilled in building and nurturing strong relationships with customers, colleagues, and partners. • Founder and creator of GroupTech Connect, an event focused on group benefits, aimed at enhancing industry collaboration and knowledge sharing. Specialties: • Leadership • Operations • Brand Marketing & Management • Digital Marketing Strategist • Field Marketing Strategy & Management • Sales Enablement • Project Management • Virtual and Live Event Strategy, Planning, Content, Management and Logistics • Promotional and Sponsorship Management • Partner Relationship Management • Sales and Marketing Collaboration Strategies • Content Development • Account Based Marketing • Social Media Strategies I have helped companies grow their marketing practices into successful programs. Marketing is always evolving, so it’s important to adapt to your target market's changing needs and create a seamless and effective journey. Advisory Board Member: University of Connecticut MS – Fintech Program ITC Vegas L&A + Group Benefits