Lucy Staves

Background

About Lucy Staves

An experienced marketer working in the outdoor recreational space for Trader Interactive; a leading provider of digital marketplaces. I began my career in the media sector learning customer acquisition, loyalty and retention, and community management marketing skills for a wide range of market-leading brands across automotive, motorsport, tech, music and sports. I also have experience of leading a consumer marketing team for a global news brand, where I further developed my strategic leadership, forecasting and budget management skills; managing agencies, vendors, business stakeholders and developing a team of young marketers. On moving to Canada in 2018, I worked as both a data-driven marketing consultant and a practitioner in the wellness space. Offering strategic planning, marketing mentorship, marketing execution for other health and wellness practitioners and clinic owners. This chapter of my career allowed me to discover a more holistic approach to work. Having continued to build my data-driven marketing experience while gaining extensive experience in brand building, content creation, advocacy, relationship building and organic growth. Top skills: Subscription and membership marketing Community Marketing Driving positive engagement Relationship building Event management Lead, manage, coach and inspire Plan, lead and execute successful workshops Extensive experience in content creation and organic social media channels Results focused and data driven