Lucy Todd

Background

About Lucy Todd

With over a decade of experience rooted in the automotive industry, I’ve built my marketing career through hands-on delivery, curiosity, and an appetite for learning. Starting out as a Creative Service Designer, I transitioned into marketing by managing a flagship eBay store for a leading automotive brand, project managing campaigns, organising promotional events, and leading account relationships. From there, I moved into a broader Assistant Marketing Manager role across three e-commerce sites, where I oversaw multi-channel strategies including SEO, paid media, email, social, and web development, balancing in-house execution with agency collaboration. My knowledge was built not in a classroom, but on the job, guided by brilliant mentors and shaped by real-world experience. Today, I am responsible for the delivery of the marketing strategy for The Human First Collective, driving strategy across all businesses within our collective. I specialise in marketing to marketers, ensuring our brand stands out through insight-led campaigns, purposeful storytelling, and measurable results, all embedded with behavioural science and a human first approach.