Lucy Yates

Background

About Lucy Yates

Strategic Communications Leader | FMCG & Consumer Brands | Driving Reputation, Engagement & Growth With 17+ years in PR and communications, I have shaped and delivered impactful brand and corporate communications strategies for leading consumer and FMCG brands. My career spans agency leadership and running my own consultancy, giving me a unique blend of strategic vision, hands-on execution, and commercial acumen. Expertise: Corporate & Brand Communications | Reputation Management | PR & Media Strategy | Digital & Social Strategy | Stakeholder Engagement | Internal Communications and Change Management I have worked across food & drink, retail, personal finance, healthcare, tech and property, helping brands navigate complex PR landscapes, build reputations and drive engagement. My strength lies in aligning comms strategies with business objectives, leading high-performing, cross-functional teams and delivering measurable impact to align with corporate values. Currently seeking a communications role within an FMCG brand where I can apply my expertise to elevate brand positioning, enhance corporate reputation and drive integrated PR and comms success. Let’s connect!