Luis Blanco

Background

About Luis Blanco

Hi! I'm Luis Blanco, a consumer products marketing and retail management professional with more than 13 years of experience leading transformational strategies with two of the most prominent retailers brands in the world, Hallmark and Wal-Mart. Currently, I serve as the Business Manager for the Mahogany Brand. Previously, I served as the Product Manager for Hallmark Cards, where I worked to strengthen the brand for Hallmark's premier line of Spanish-language (VIDA), African American line (Mahogany), Jewish line (Tree of Life), and Asian consumer lines. Prior to this role, I have held several product and marketing management roles for Hallmark's Seasonal, Everyday Greetings, and multicultural lines. Prior to joining Hallmark, I was Replenishment Manager for Wal-Mart, Inc, where I managed highly perishable inventory. I bring an MBA and extensive knowledge of ensuring product relevance to multicultural consumers, with analytical and data-driven insights regarding Latin, Chinese, and Indian segments. I'm a proud recipient of Hallmark’s 2018 CEO Walking the Talk Award for Diversity and Inclusion, and Webster University’s prestigious Yakko Meyers Global Citizen Award. Diversity and inclusion is not just a corporate objective; to me, it's essential to doing business. That's why I have served as Chair of Hallmark’s Hispanic Resource Group. I'm also fluent in both English and Spanish. I look forward to further expanding my professional network and connecting across multiple industries. Please feel free to connect with me here on LinkedIn today. All the best! Luis