Luis Pucarinhas

Background

About Luis Pucarinhas

As a specialist in hyper-personalisation, I’m passionate about transforming how we connect with audiences in ways that truly matter. By blending data-driven insights with creativity, I craft tailored cross-channel communications and experiences that not only engage but lead to results. My goal is to create interactions that are as unique as the individuals we serve, driving deeper connections and setting new benchmarks in customer engagement. With expertise in the Salesforce Marketing Cloud and AI-driven strategies, I design and execute impactful initiatives that attract, retain, and inspire members across various touchpoints, including Email, Website and Mobile Apps. Beyond data and technology, I take pride in leading by example, and championing equality, diversity, and inclusion to make tennis accessible to everyone. I inspire teams and stakeholders to work towards a common vision. My leadership is centred on building a welcoming, empowered community where every individual feels valued and motivated to engage.