Luis Unda
Gerente De Marketing Marcas Propias Regional at Cencosud S.A
Based in Santiago, Chile
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Seniority
Other
Department
Other
Location
Santiago
Industry
Retail
Company size
34K
Contact information
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l•••••••@cencosud.com
Phone
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Background
About Luis Unda
Commercial Engineer from the "Pontificia Universidad Católica de Chile" and INSEAD´s MBA fluent in english and french.+ than 10 years of experience leading Marketing and Commercial teams in Chile, the Region and Asia in multinational companies. Brand building through mass media, digital channels and point of sale. Digital Marketing specialization from the University of Illinois with experience in E-Commerce, SEM, Google Ads/Analytics, CRM, social media and Influencers. Product development and strategic planning. Channel development. Budget management, suppliers and clients´ negotiation. Creative, digital and media agencies management. P&L improvement. Market research & Data analysis. Leading multidisciplinary and multicultural teams. I am proactive, analytic and consistently I have been able to improve the profitability of my business unit which differentiate myself of other professionals. I am interested on Marketing/Commercial leadership positions.
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