Luis Varela

Background

About Luis Varela

I’m a results-driven sales manager with over 15 years of success propelling YOY gains and building regional sales organizations from the ground-up. I have a masterful ability to forge key relationships and cultivate high value networks to achieve aggressive sales targets. As a highly polished communicator, I deliver persuasive presentations, rapidly build rapport with decisions makers, and strengthen brands at industry conferences and tradeshows. I also bring expertise in overseeing the entire sales lifecycle, from initial sale to project management/installation, and providing post-sale support and maintenance. Another aspect of my skillset is identifying opportunities to support sales productivity and efficiency, including leveraging external partnerships (suppliers and distributors) and introducing internal tools. I also offer a unique ability to adapt and adjust sales plans with evolving marketing conditions and customer preferences.