Luisa Nims
Principal Consultant at Acid Branding
Based in Lake Oswego, United States
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Seniority
Director
Department
General Business & Management
Location
Lake Oswego
Industry
Manufacturing
Company size
1 to 10
Contact information
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l•••••••@acidbranding.com
Phone
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Background
About Luisa Nims
I am a principal consultant at Acid Branding, where I leverage my 20+ years of experience in human insights research, branding, and strategy to help businesses align their brands with their initiatives and goals. I design and conduct workshops, studies, and interviews to uncover cultural, motivational, and psychodynamic insights that inform marketing and product development decisions. My work spans across various industries, including FMCG, technology, media, and gambling, where I identify new opportunities, develop innovative solutions, and create compelling narratives. Some of my notable achievements include revamping Heineken Ireland's portfolio, advising Unilever Malaysia on product attributes, and launching two digital publications for niche markets. I am passionate about facilitating, synthesizing, and communicating human insights that enable businesses to evolve and grow.
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