Luiza Baffa

Background

About Luiza Baffa

I’m Brazilian, based in Zurich, leading the global creative studio at On, an amazing team of creative leaders, copywriters, art directors, designers, producers, and an operations crew. We’re responsible for all of On’s global campaigns, digital assets as well as the branding projects. Before On, I spent nearly eight years at AKQA, most of them as Managing Director of AKQA Casa - a global studio with teams across Latin America, the US, and Europe. During that time, the agency was named the 7th most awarded in the world by D & AD and worked with brands like Nike, Netflix, Google, Uber, TikTok, Spotify, and AB InBev. At AKQA we also developed projects that connected music and brands, earning recognition at the Emmys, Grammys, and other major shows. Some of these collaborations featured artists like Elton John, Lady Gaga, Usher, and Yo-Yo Ma. Over the years, the work I was part of was recognized by D & AD, Effies, Contagious’ World’s Best Strategy and more than 20 Cannes Lions, including three Grand Prix and some Grand Clios. Along the way, I’ve joined juries at SXSW Film & Festival, the Effie Awards, the 2023 Clio Awards in New York, and the 2025 Clio Fashion & Beauty. In 2020, I was named to Forbes 30 Under 30 as one of the youngest people to lead an agency within an international holding company. Now, at On, I’m lucky enough to work at my favorite brand with some of the most talented people I’ve met and doing work I’m proud of.