Lukas Poor

Background

About Lukas Poor

My job and my passion is to drive performance and create transformative, next generation, profitable growth. I consider myself a true people person who builds and inspires diverse teams, attracts and raise strong talent. Leadership More than 15 years of experience in global, regional and country leadership roles across sales, marketing and general management. Well-respected and intuitive team leader with experience with leading structured teams, project teams and virtual teams across multiple countries. Have successfully led initiatives for diverse consumer segments - from the value-seeking mass market consumers to premium/masstige consumers seeking superior and cutting-edge benefits. Business transformation Developed disruptive go-to-market strategies and product innovations, optimized profitability to invest for growth, built strong customer partnerships and drove global expansion. Launched new brands, entered new categories and turned around existing brands across categories and in different countries on several occasions. Global & local Crafted global strategies, locally deployed global strategies as well as developed tailored local strategies. Equally effective in leveraging marketing understanding in leading mature established categories and brands that are well documented as well as shaping dynamic, unstructured, market entry or growth categories that require entrepreneurial and intuitive approach. Family & Inspiration I spend most of my free time with my wife and our 2 daughters who are the greatest source of inspiration to me. We love travelling, discovering different cultures and cuisines together. Besides that Iam passionate sports enthusiast.