Luke Azzopardi

Background

About Luke Azzopardi

I love businesses that are purpose-driven – that recognise an opportunity to make the world a better place and pursue that opportunity with conviction. Oftentimes, these businesses can find expanding their reach beyond their existing network and articulating the value they bring consistently difficult and time-consuming, especially without any guidance. I do my best work for these companies by understanding what they stand for and helping them attract the attention of decision-makers that will help them fulfil their mission. While it's a high-effort process, it's a relatively simple one: we begin by articulating the business strategy and positioning, defining the audience (and how we help solve them), and then drawing out and sharing undeniably valuable content that will build their reputation with the right people over time. We've helped- manufacturers bump their inbound leads by 30% in a year - software developers find their niche and build their reputation within it - business owners establish themselves individually within their market - fintech companies bust out of a recruitment drought - security software firms build industry leading surveys and reports While it takes the right mindset and commitment to make it work, it always yields results. Luckily, the team I work with at Switch really make it feel easier than it is. Ready to get started?