Luke Bera

Background

About Luke Bera

From merchandising floor sets to global line planning, I’ve spent nearly a decade building up an unusually deep toolkit in product strategy, sourcing, and planning. With an MBA in Marketing, I’m focused on scaling that experience into more strategic leadership—whether that’s in merchandising, consulting, category management, or teaching.My career spans cross-functional collaboration with creative, sourcing, and planning teams at brands like Merrell and Bealls. I’ve negotiated with vendors across 20+ countries, implemented assortment strategies that moved regional metrics, built internal testing systems, and managed the product lifecycle from concept through delivery.What sets me apart is my ability to speak multiple “languages” fluently—data, design, sourcing, and strategy—and bring those worlds together to drive measurable outcomes.What I bring: End-to-end product ops expertise Strategic thinking shaped by real retail experience A leadership style rooted in empathy, curiosity, and getting the work doneLet’s connect if you’re hiring or collaborating in category growth, sourcing strategy, merchandising leadership, or business education.