Luke Chaplin

Background

About Luke Chaplin

Commercial specialist within the FMCG drinks sector with a strong focus on driving brand growth, expanding distribution and building long-term retail and on-trade partnerships.My experience sits at the intersection of brand, customer and category – helping drinks brands grow market share through strong commercial strategy, effective account management and clear route-to-market execution.I’ve worked closely with retailers, wholesalers and hospitality groups to increase visibility, secure new listings and accelerate sales performance in competitive FMCG environments.Key areas of expertise include:• National & Key Account Management• Retail, Wholesale & On-Trade partnerships• Category growth strategy• Route-to-market development• Distributor and partner management• Negotiation and commercial planning• Scaling challenger and premium drinks brandsI’m particularly passionate about helping ambitious drinks brands expand their footprint in the UK market and building strong commercial relationships that drive sustainable growth.