Luke Davidson

Background

About Luke Davidson

Luke Davidson is a cyclist best known for winning a gold medal at the 2014 Commonwealth Games. Unfortunately this biography is about a different Luke Davidson. This Luke Davidson has over 15 years’ experience working in the advertising industry, where he has created campaigns for some of the world’s biggest brands, including BMW, Nando’s, Interflora and Cadbury. He’s also worked on a few of the world’s smallest brands, but keeps surprisingly quiet about them. When writing about his work history, Luke likes to list some of his favourite ads in the hope that skim-readers will mistakenly assume he played some part in their production. ‘Carlton Draught: Big Ad’, ‘Old Spice: The Man Your Man Could Smell Like’, and ‘Apple: Think Different’ are just some of the many ads he has watched, but had absolutely no part in creating. Having applied his writing skills on everything from TVCs to digital campaigns, Luke understands that whatever the discipline it all comes down to having a great idea and the ability to execute it to its full potential. But failing that, he suggests you add explosions, nudity and a wisecracking cat.