Luke Fuller

Background

About Luke Fuller

Luke Fuller entered the beverage industry in 1993 as a merchandiser at Union Beverage Company, which at the time was one of the three largest distributors of Spirits and Wine in the Chicagoland area. Early in his career Luke developed a passion for the industry and wanted to grow within it, and at Union Beverage Company. Luke took it upon himself to learn as many roles as possible. During his time at the distributor, Fuller had extensive experience both in the off and on premise markets as a sales representative and District Manager. He continued to grow with the distributor and became Brand Manager in the beer division. These varying positions and responsibilities helped Luke grow as a professional and were very instrumental in helping him understand the inner workings of the distributor at many different levels. This experience also helped Luke build an excellent foundation for the supplier side of the business and in 2001, he transitioned to this segment of the industry, selling premium and luxury spirits, and wines, from countries such as France, Italy, Argentina, Chile, The United States, Scotland, Barbados, Spain and most recently California. In 2015 Luke started at the Vina Robles Winery located in Paso Robles, CA and grew the portfolio across the Midwest Region for almost 9 years. He brought his enthusiasm and knowledge of the brand and region to the markets he visited to help grow the market share and visibility of Vina Robles. Luke has extensive experience selling wines, spirits, champagne and sparkling wines, which includes experience managing multiple markets. In 2007 Luke built upon his appreciation for wine and fine spirits, and his passion for selling these products, and earned a certification from WSET IC.