Luke Jasper

Background

About Luke Jasper

B2B buyer behavior is undergoing significant evolution. Increased rates of change, economic & market uncertainties, digital disruption—are just some of the factors impacting how enterprises buy. Now, more than ever, it is important to reduce buyer friction, seller burden, and customer effort. This often requires a departure from conventional selling “best practices” to greater emphasis on buyer-centricity and situational awareness. And from excellent customer service to integrated customer experiences. Today, I enable ambitious expansion of Gartner’s executive advisory business with a focus on end-to-end, high-value client relationships. And accelerate revenue by actively bridging silos across sales, marketing, product, and delivery. Drawing on a broad background in production systems, customer-facing platforms, and client delivery, I bring an integrated understanding of the buyer- & client-experience. And combine that insight with data-driven, empirical testing—and human-centered design—to improve go-to-market execution, post-sales client adoption, and continued expansion.