Luke Overin

Background

About Luke Overin

Yogi believes in the transformative power of listening. Every consumer voice carries impact—whether it’s a personal story, a point of friction, or a signal for innovation—yet many brands struggle to unlock the value hidden in unstructured feedback.By cutting through the noise of ratings, reviews, social chatter, and support tickets, Yogi transforms unstructured feedback into clear, actionable insights. Using advanced AI and deep machine learning, insights are organized down to the SKU and attribute level—empowering teams across insights, innovation, marketing, e-commerce, and consumer experience to make confident, data-driven decisions that reduce risk, improve products, and build stronger consumer loyalty.With 7+ years in public safety, I bring a strategic mindset and a strong sense of responsibility to every challenge.My expertise includes:Consumer & Shopper InsightsVoice of Consumer (VoC) ProgramsRatings, Reviews & Social AnalysisProduct & Innovation SupportConsumer Experience MeasurementMarket & Competitive AssessmentAs an ENTP according to the Myers-Briggs Type Indicator (MBTI), I am known for creativity, flexibility, and problem-solving abilities. I thrive in dynamic environments, driving innovation and collaboration to achieve business goals through adaptability and challenging conventional thinking.Additional Info:Passionate about the outdoors and connecting with nature. Fluent in two languages and currently learning a third, I enjoy bridging cultural gaps and embracing diversity to enrich professional relationships and strategies. Always trying to learn and always wanting to help!Favorite Quotes:“Why put off to tomorrow what you can do today?”“Don’t be afraid to give up the good to go for the great.”