Luma Bessa
Product Marketing Analyst at Hotmart
Based in Brasília, Brazil
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Seniority
Staff
Department
Advertising & Marketing
Location
Brasília
Industry
Technology; Information and Internet
Company size
12K
Contact information
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l•••••••@hotmart.com
Phone
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Background
About Luma Bessa
Bachelor in Social Communication (UnB), with a specialization in Project Management (USP) and currently enrolled in the Product Marketing course by PM3. With 7+ years of experience in strategic marketing, I’ve worked across content production, market research, audience segmentation, storytelling, CRM, data analysis, and project management. At Hotmart, I lead and execute go-to-market strategies, multichannel campaigns, and sales enablement materials. I also track key metrics and optimize the customer journey in collaboration with cross-functional teams (product, sales, CS, and growth). I’m passionate about driving product adoption and retention, ensuring users get the most out of our solutions. Creative, practical, and adaptable, I thrive in dynamic environments and manage my time efficiently. Let’s connect! Email: lumabessaa@gmail.com
Decision-makers
Other people at Hotmart
- HSStaff
Henrique Santos
Estagiário De Marketing · Advertising & Marketing
- CWOther
Carla Wosniak
Staff Data Strategist · Other
- ERStaff
Enilda Rodrigues
Analista De Sucesso do Cliente Pleno · Customer/Client Service
- CSStaff
Charles Silva
Vendedor · Sales & Business Development
- JMStaff
José Maria Silva
Vendas · Sales & Business Development
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