Lutfi Maulida

Background

About Lutfi Maulida

I am an experienced SEO Content Strategist with over 4 years of proven expertise in driving organic growth, enhancing search engine rankings, and crafting data-driven content strategies across diverse industries. Graduated in Physics from Universitas Negeri Malang, I transitioned my analytical skills into the digital marketing world, specializing in SEO content creation and optimization. Currently, I work at KitaLulus, an HR tech startup with a mission to democratize access to job opportunities in Indonesia. Here, I lead content initiatives that have successfully increased traffic by over 30% in just a few months. My role includes designing end-to-end SEO strategies, collaborating across teams, and ensuring all content aligns with both user intent and brand goals. Previously at cmlabs, I built my SEO writing foundation, producing high-performing blog content for clients across industries. I'm also experienced in using tools like Google Analytics, Ahrefs, Screaming Frog, and various CMS platforms including WordPress and custom-built systems. With solid communication and project management skills, plus leadership experience from volunteering, I’m passionate about creating impactful SEO content that drives real growth. Let’s connect!