Lutz Bertling

Background

About Lutz Bertling

At the companies, I worked for, I have earned a reputation as someone who has a unique ability to size up risks and, above all, opportunities in order to capture new markets and customers / customer groups in a targeted manner. The focal point of my work has, in fact, always involved overcoming boundaries and limitations. Through innovations (in products, processes or new business models), internationalisation and digitalisation, I succeeded in building up and expanding the business. I am not someone who is content to rest on past achievements; instead, I enjoy rising to the challenges that come with highly contested markets – I am in it to win, making sure the company outperforms the competition. I constantly look for ways to optimise a company’s processes, structures as well as employee and team performance.