Lyall Gibb
Loyalty Marketing Manager at Shell
Based in London, United Kingdom
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Seniority
Manager
Department
Advertising & Marketing
Location
London
Industry
Oil and Gas
Company size
187K
Contact information
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l•••••••@shell.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Lyall Gibb
Experienced marketing professional in blue-chip FMCG organisations across brand management, shopper & customer marketing and field sales. Expertise spans ‘pure’ marketing mix skill-set from concept ideation & insight to launch, and astute ‘commercial’ marketing via localising global brand strategy and developing go-to-market consumer & shopper-centric plans. Proven strengths in leading cross-functional local/international teams, persuasive communication & broad influencing skills, strong analysis skills to create insight driven solutions & P&L management. Committed to improving business growth opportunities by continuously enhancing skills & flexibly adapting plans to needs of dynamic UK market-place. Passion for motivating individuals and teams to develop through coaching & mentoring, with direct report experience.
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