Lyda Forero

Background

About Lyda Forero

I’m an insights strategist passionate about decoding how people really make decisions. My sweet spot is where behavioral science meets marketing science, and I'm obsessed with translating complex human behavior into clear, actionable strategies that drive growth for CPG brands. For more than 15 years, I’ve helped clients connect the dots between what shoppers say and what they actually do. From the role of packaging and shelf design to the emotional triggers that influence brand choice, I focus on measuring what truly matters to help brands and retailers win together. With a background in psychology, marketing and research, I bring a rounded perspective to uncover insights and turn them into stories that stick and inspire smarter business decisions. As a senior leader, I’ve built and guided multidisciplinary research teams, partnered with senior stakeholders, and presented at industry conferences, always with a deep appreciation for what it takes to build brands over time. For me, every insight, every research and every shopper moment connects back to that bigger goal: creating the conditions for sustainable brand growth.