Seniority
Manager
Department
General Business & Management
Location
Cairo
Industry
Insurance
Company size
129
Contact information
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l•••••••@amenli.com
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Background
About Lydia Basaly
Strategy & International Expansion Leader with 8+ years of experience in SaaS, investment management, and e-commerce, driving cross-border growth and transformation across KSA, Egypt, Thailand, and Nigeria. At PetroApp, delivered 2.5x revenue growth in one year, launched 2 new international markets, and led the full-cycle design and rollout of a Group-wide ESOP program.Proven expertise in market entry strategies, digital transformation, performance optimization, and stakeholder alignment, with a strong track record of driving PR visibility for a $50M investment round, securing multi-market media coverage, and forging high-impact partnerships across MENA and global markets.With expertise in corporate strategy, I thrive in fast-paced and dynamic environments. I hold a B.Sc. in Management Technology from GUC, with a double major in Marketing & Strategic Management, focusing on Neuromarketing & Behavioral Science.
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