Lydia Evans
Creative Writer Creative Director at Kinetic Copywriting
Based in Perth, Australia
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Seniority
Director
Department
Other
Location
Perth
Industry
Advertising Services
Company size
1 to 10
Contact information
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l•••••••@kineticcopy.com
Phone
5 credits+61 ••• •••• ••••
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Background
About Lydia Evans
I'll be honest. This all started with a lie. Not knowing much except that I wanted to work in creative communications, I stretched some truths (and my nonexistent savings) to get into a somewhat advanced copywriting course. Three weeks later, I came clean - I had zero advertising experience. Fortunately I was getting better marks than those that did. So I got to stay. I've since earned the necessary stripes - I studied marketing and business at university, worked for free movie tickets at radio stations, survived the extreme deadlines and drinking abilities of Perth advertising agencies before going on to spend 14 years concepting and copywriting as director of kinetic copywriting. You meet many amazing clients as a freelancer and Brightwater was one of them. When the opportunity arose to join the Brightwater team late in 2023.I think you can figure out the rest.
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