Lyndee Underbakke
Senior Associate, Marketing Communications (Ris Marketing) at Principal Financial Group
Based in Des Moines, United States
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Seniority
Manager
Department
Other
Location
Des Moines
Industry
Financial Services
Company size
25K
Contact information
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l•••••••@principal.com
Phone
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Background
About Lyndee Underbakke
Results-driven professional proficient in the highly regulated financial services industry and with wide-ranging experience in B2B and B2C marketing, strategic customer-centric communications, integrated campaigns, lead generation, and project management. Consistently delivers on-time, on-strategy and on-budget communication and marketing materials in a fast-paced environment with tight deadlines. Skilled at building strong relationships with business partners, creative vendors, and team members to achieve business goals. Skills Marketing & content strategies • Copy & creative writing • Integrated marketing campaign execution • Social Media • Video production & editing • Automated customer journeys • A/B testing • Workflow & project management • Target audience segmentation • Campaign analysis & KPI reporting • Wrike • Salesforce CRM & Marketing Cloud • Project management • Communications
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