Lyndi Bascom Smith

Background

About Lyndi Bascom Smith

Producer. Connector. Optimist. Passionate about connecting cause-driven brands with like-minded consumers. 20 years’ experience in B2B marketing including dedicated time creating brand, product, and communication strategies, directing award-winning marketing content, deploying scalable marketing and messaging programs, and establishing marketing metrics to support business objectives. Strong entrepreneurial minded professional with extensive knowledge in mentoring a global approach. Producer: • Developed brand and marketing strategies that grew a company from $350M to $2B in revenue • Drove three successful rebrands to completion meeting market changes and consumer needs • Enhanced and relaunched website and shopping platform six times increasing sales and awareness by 200%+ • Successfully launched over 250 wellness products and digital services lifting sales each time • Effectively managed multi-million dollar budgets always reducing overall spend, often by millions Connector: • Led yearly business planning strategy sessions with companywide global VPs and SVPs delivering the framework for the company’s business plan • Conducted monthly all-hands meetings for companywide Directors, VPs and SVPs creating alignment and collaboration • Established myriad cross-functional processes and execution plans to ensure flawless delivery of projects and programs Optimist: • Reached 7 million individuals globally with life-changing products • Earned dozens of awards in marketing and customer relations • Won Stevie Award for Women of the Year in Advertising, Marketing and PR • Featured in Utah Valley Woman in Business and Utah Business Magazine