Lynette Day

Background

About Lynette Day

Versatile marketing leader with solid strategy-to-execution experience in both startup and highly matrixed B2B corporate environments. Expertise translating business objectives into comprehensive, omni-channel strategic marketing plans and award-winning deliverables that engage target audiences throughout the sales funnel and drive demand- Maniacal focus on the customer experience, buyer’s journey and delivering content through the customer lens- Talent for grasping complex concepts and transforming into compelling, easily understood written content- Adaptable mindset with ability to thrive and execute in fast-paced and often-ambiguous environments- Proven success bridging gaps and organizational silos by building, leading, and collaborating with cross-functional teams- Solid understanding of modern marketing frameworks and how to prioritize areas for cost efficiency and impact- Broad skill set with aptitude in creative, verbal, and written disciplines as well as research and analysis- Innovative, problem-solving approach with ability to plan and manage at both strategic and tactical levels- Proven ability to grasp complex techical concepts and transform into compelling written content - Proven experience as a hands-on leader with a diverse background in a host of marketing disciplines - Resourceful, figure-it-out-and-get-it-done mentality with ability to work interdependently and collaboratively