Lynn Longwill

Background

About Lynn Longwill

Lynn, a graduate of Ryerson University, is a highly experienced strategist and planner, whose work has helped clients such as Canadian Blood Services, The Discovery Channel, AIC, Melitta Coffee, and Compliments private label brands, establish themselves as Canadian leaders. Lynn has over 25 years experience in leadership roles for some of the world’s top advertising agencies including J. Walter Thompson, Grey Advertising. McCann and JAN Kelley Marketing. Lynn’s strong strategic marketing experience has been shaped by her consumer packaged goods background and large government assignments such as Canadian Blood Services, Tourism Canada and Health Canada. While at JAN Kelley Marketing Lynn developed a specialized communication planning process, which is still being used today. And while the world has gone online and mobile, Lynn has strong experience social listening, digital influence, social media, and online strategies. Lynn’s understanding of research, analysis, communications planning and true team work have helped numerous client build their brands and achieve results AREAS OF SPECIALIZATION • Research analysis • Brand strategy and positioning • Consumer insight • Marketing & communications planning and Integration • Partnership innovation New business development • PR influence, content and social Speaking and profile Lynn's energetic approach to each and every day has the ability to sweep you up in a rush of excitement and unprecedented productivity (or it can make you feel like you’re standing still on the side of a highway).