Maaike de Jong

Background

About Maaike de Jong

As a Lead Designer at NorthernLight in Amsterdam, I specialize in designing transformative, human-centered experiences that connect with broad audiences and foster real-world impact. At NorthernLight, we push boundaries by designing interactive, meaningful environments that combine storytelling and technology. Together with a talented team, I help shape experiences for museums, public spaces, educational institutions, and brands—always aiming to inspire, educate, and leave a lasting impression. Grounded in a multidisciplinary background honed through my art academy education, I bring a holistic and conceptual approach to our projects. My work often incorporates nature-inspired and biophilic design elements, creating spaces that feel both innovative and grounded in the natural world. I’m passionate about designing experiences that make people think, feel, and engage with their surroundings in a new way, encouraging a more sustainable and curious world. At NorthernLight, our projects are centered on placemaking and interactive storytelling—from immersive museum exhibitions to educational public spaces. I believe in the power of these shared spaces to spark reflection and even inspire positive behavioral change. My empathetic and positive-critical approach allows me to work closely with clients as a trusted partner, bringing out the best in collaborative efforts and helping guide projects to align with both creative and strategic goals.