Mabel Lim

Background

About Mabel Lim

I love building things. From beauty to tech products. I am currently building Social and Content for Garnier across the South Asia Pacific, North Africa and Middle East (SAPMENA) zone at L’Oreal. In my previous role at Meta, I built go-to-market strategies for products like Instagram Reels and supported Small and Medium-sized Businesses across APAC with their growth. Before Meta, I had spent almost 7 years at Unilever working on a Global skincare brand, Pond's, where I built the digital marketing and communications capabilities and developed new product innovations and brand purpose. I am driven by a strong bias for action, resilience and passion for my job, brands, consumers and people I work with. Proven track record of delivering product innovations and integrated communications campaigns through deep consumer and business understanding across APAC, LATAM and MENA- Core strengths: consumer insights, brand portfolio strategy, product innovation, brand equity and communications development - Key skills: digital marketing (social, content and advocacy) and leading culturally diverse cross-functional teams // Co-Founder at Bake For Good (not-for-profit) Nov 2021 – present