Mac Joseph

Background

About Mac Joseph

As Senior Vice President at Werth, I work with clients to build their brands through integrated PR and marketing communications strategies and to implement results-driven campaigns into online and offline programs. My experience in brand positioning and reputation, brand messaging and storytelling, communications planning, thought leadership and digital helps to build campaigns designed for impact. I support clients across a variety of sectors including economic development, professional services, consumer brands, life sciences, technology and manufacturing, among others. Previously, I served as director of marketing and social media for the Mandarin Oriental Hotel Group in New York City and global marketing project manager for Sotheby’s. I received my B.A. in History of Art and Economics from the University of Pennsylvania.I currently serve on the Columbus Museum of Art Committee on Collections and the Penn Alumni Ambassador Program. Prior board service includes the Friends of WOSU and North Market Development Authority. Specialties:Integrated PR, communications and marketing strategies to leverage complementary owned, earned and paid channels to maximize output against goals. Components include overarching strategy development, brand identity, messaging strategy, thought leadership, storytelling, media relations, website UX, social media, email marketing, search engine marketing and analytics.