Mac Randall

Background

About Mac Randall

Accomplished media planning, advertising, and marketing professional, with expertise in integrating offline media into comprehensive, cross-channel, media programs Skills & Expertise • Experienced in integrated, offline and online, media planning with expertise in national TV, radio, custom content programs, promotions, on-site activations, and strategic client partnerships. Current clients: Mark Anthony Brands Inc (MABI), developing integrated campaigns for White Claw, Mike’s Hard Lemonade, Mike’s Hard Lemonade Seltzer, Mike’s HARDER • Strong planning and logistical skills used to develop and execute successful advertising campaigns. • Implementing proven research and analytical skills to recommend, evaluate & enhance effectiveness of media investments • Versatile communications skills used to build and present media recommendations, brief internal teams and media partners, & manage execution of media programs • Creation and delivery of advertising campaigns for a variety of clients in a diverse set of consumer categories. • Providing media expertise on Integrated Advertising Teams (IAT) to coordinate efforts of creative and public relations agencies, media, and corporate client teams.