MacArena Trejo

Background

About MacArena Trejo

Strategic, results-driven professional with 12+ years of experience across local and global marketing operations - combining creativity with operational discipline to help teams work smarter and drive business impact. I believe Ops are the backbone of any successful organization, turning vision into action by creating clear, scalable frameworks that enable creativity, speed, and quality. I’m passionate about driving operational excellence because it empowers teams to focus on what they do best, reduces friction, and unlocks long-term success. I specialize in designing and implementing new operating models, streamlining global ways of working, and deploying tools and platforms (e.g, DAM, workflow and management systems) to enable operational excellence - helping teams move faster, stay aligned, and deliver stronger results globally. Strengths & Focus Areas-Designing scalable operational models tailored to specific business needs -Optimizing team workflows, governance, and clarity of roles -Embedding global platforms to ensure adoption and impact -Managing multi-discipline agency rosters for efficiency and quality -Driving continuous improvement and aligning teams behind strategic priorities -Nurturing a culture of curiosity, ambition, and forward momentum Known for my analytical mindset, adaptability, and collaborative approach, I thrive in fast-paced environments where I can lead cross-functional teams, build strong partnerships, and design smarter workflows and approaches. I focus on what truly adds value — creating processes that improve performance, clarify scope, and strengthen accountability across teams. I'm always looking for ways to learn, grow, and make work more effective.