MacKenzie Curran

Background

About MacKenzie Curran

I'm a UX Practitioner with 7+ years of experience creating digital experiences that connect with users and drive business results. Before transitioning to tech, I spent over a decade working in musical theatre - an unconventional background that shaped how I approach design. My experience as an actress informs my user-centered approach, applying the same principles used to understand characters' behaviors and motivations to now advocate for end users' needs and pain points.I specialize in ecommerce strategy, conversion optimization, and storytelling, designing intuitive solutions that balance business goals with real user needs. My work spans clients like American Express Global Business Travel, Cochlear, Mack Trucks, and Monique Lhuillier, leading projects across B2B platforms, consumer retail, mobile apps, and complex systems. My approach is both strategic and hands on - simplifying the complicated, optimizing for impact, and translating stakeholder requirements into elegant experiences that actually work for the people using them.